INFORMATIONAL LITERATURE:
Brochures:
Simple, informative, and affordable. As we often term brochures: "the silent salesman" - a highly effective tool in communicating your message when one-on-one customer interaction is unavailable.
CORPORATE IDENTIFICATION:
Logo Design, Business Cards, Letterhead and Envelopes:
First impressions are crucial in standing out in a very competitive marketplace. A professionally designed logo will distinguish your business from your competitors and establish your corporate identity.
Business cards are an economical "leave behind" tool for remaining fresh in your customer's mind, and more and more companies are now utilizing uniquely designed business cards as a self-promotion piece.
An effective alternative to printing business envelopes is to have your corporate logo produced as an ink stamp. It’s inexpensive and versatile in use.
Folders:
Often our customers are in need of a corporate piece to "bring it all together". Folders are an excellent tool for housing your promotional materials. This versatile medium can be as simple as a black and white bi-fold with interior pockets, or as elaborate as a full color, custom diecut folder designed to hold product samples and promotional materials. We can help you choose the best, most economical format to compliment your desired function. Because folders typically carry a long shelf life, they are another great source for building brand recognition.
READING MATERIAL:
Magazine Advertising:
Promotional advertising is a great method for targeting your promotional efforts to a wide ranging audience. Whether you advertise your services within a trade, or promote your product through a consumer publication, we can help tailor your message with striking visuals. High quality magazine advertisements offer a great opportunity to build brand awareness on both local and national levels.
Run-of-Press and Inserts:
Newspaper advertising can be a very effective method to target your audience on a local, more regional scale. Whether your business requires a display ad or a circular insert, we can fine tune your message and increase your traffic and customer inquiries.
Catalogs:
Professionally designed, high quality print catalogs are an excellent tool for showcasing multiple products and services. Catalogs can easily be converted into simple pdf files which can be marketed to potential customers via email or eblasts. Direct Mail:
Postcards: an inexpensive way to make announcements, advertise a new product or service, highlight a coupon, and more. We can utilize your existing customer mailing list or generate a new target list with your required criteria.
Fliers:
Fast, easy and inexpensive. Fliers are excellent materials for immediate, short term projects or announcements.
Sales Collateral:
As simple or as comprehensive as you require. Sales collateral is a pretty unlimited category and can consist of pricing guides, presentation materials, maps, product features and benefits, and much more. Ask about how we can turn your basic word documents into striking customer handouts.
Product Housing:
Packaging can often be as important as the product you are selling. Every product needs a home. And every home has a story to tell. A consistent, solid package design will always build brand recognition.
Signage and Point-of-Purchase:
Signage often takes many physical forms: exterior semi-perms (yard signs, directionals), interior permanents (sales centers, product advertising signage), banners, event posters, and more. We keep the message simple and focused.
World Wide Web:
Websites are one of the most cost effective marketing tools available today. Does your business need a new website or simply a fresh overhaul to an existing website? We can help. More and more consumers use the internet to research companies and their products and services. A web presence is essential in educating and capturing these consumers. Websites can be as simple as a basic informational site, or as elaborate as an e-commerce site focused on selling your product. We think with the end user in mind. Keep it simple, organized, and easy to navigate.
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