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E-mail marketing is a relatively new form of direct marketing which uses electronic mail as a means of communicating directly with your target audience. Businesses are able to reach a substantial number of email subscribers who have consented (opted-in) to receive e-mail communications on subjects that interest them. By opting-in, your subscribers are engaged in your business and are eager to hear what you have to say.
Also known as "eblasts", e-mail marketing is becoming a very effective marketing tool to build brand awareness through informative e-newsletters, announcements, promotions, coupons and special events. Daily, weekly, or even monthly emails will keep your brand in your target consumer's mind. We can easily capture new subscribers through your website and social media outlets, and MailChimp easily manages your subscriber list(s).
As advertising mediums continue to adapt to the evolving electronic wave of technology, e-mail marketing is fast becoming a standard in the marketing industry.
Extremely cost-effective - fraction of the cost of print media.
No printing or postage costs.
Is an immediate communication tool which leads to a faster customer response (direct sales, downloads, inquiries, registrations, etc..)
Multi-media integration - link your content with your social media profiles (facebook, twitter)
Enhance branding with professionally designed HTML emails
Global reach
Allows targeting the audience
Creates actionable data that can be used to refine your message
Builds relationships, loyalty and trust
Highly personalized, allows you to communicate directly to your audience
Track measurable results
Forward option
Supports cross-selling and up-selling
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